The Conversion Funnel report is a series of visitor click path and behavior conversions that reveal the progression of steps visitors take on your Website for a series of pages you determine.

For instance, your site visitors click on a PPC ad and go to a designated landing page. You have a secondary page of descriptions for your products, and this leads to an order button or shopping cart, a payment page and finally a completed transaction.

A Conversion Funnel report will show you where and how your visitors behave within this transaction. With data like visit totals, arrival percentage, abandonment rate, conversions and conversion rate, you will get a very quick and easy picture of the success of your pages, sales content, appeal, user-friendliness, and much more.