Our Campaign Analytics area pours campaign results into several graph and chart displays. Each display offers a view of how open and click performance is trending as well as how they are effected by different factors.

Use these charts and graphs to draw conclusions about your email marketing performance and make decisions about:

• The efficacy of your email subject and calls to action
• The effect time is having on your list performance vis-a-vis "list burn"
• Optimal Day-of-the-Week to send a campaign
• Optimal Time-of-Day to send a campaign
• Adjust Frequency based on Open and Click performance
• Adjust Frequency based on Opt-Out results

Our Key Performance Indicator (KPI) Migration tool is used by marketers, sales managers, and executives too keep tight tabs on how key areas of their business are performing.

For example, track sales growth in a specific sales territory or see how what sort of gain you had in your number of sales inquires. Growth statistics are displayed in a table that displays current count, historical counts, incremental change, and percentage change.