| KEY ATTRIBUTES | - Actionable understanding of campaign response rates
| - Observe how audience responsiveness trends over time
| - Measure ROI for allocation of critical marketing dollars
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Campaign reporting tools provide marketers with a solid understanding of the performance of their email marketing campaigns and lead nurturing programs. Campaign Performance Reports Email campaign opens, clicks, suppressions, unsubscribes, bounces Click counts for each clickable link. Details of who clicked on each link Reports on Lead Nurturing auto-triggers enable views into how time and offers effect responsiveness. If using BridgeStatz'™ AdCaM® tool, see who in your email campaign converts on your website.
Use the Campaign Summary Report to view high level campaign performance stats. By displaying several campaigns' performance data row by row, you quickly see how performance is trending over these campaigns and draw conclusions about how campaign subject, target list, and campaign content effect your results. What's more, summarized reports of lead-nurturing auto-trigger campaigns show the effect that time and offers have on your Leads' interest over time. We call this your Leads' "Interest Index". When combined with BridgeStatz'™ AdCaM® tool, you can view what subscribers successfully convert on your website.
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