MakesBridge Marketing Automation

MakesBridge marketing automation seamlessly blends demand generation and personalized sales activities while ensuring those marketing and sales efforts remain relevant and in synch.

Our platform has customizable workflows that dynamically send nurture messages, send sales alerts, and automatically update lead scores based on prospect field values and online behavior. Our tool also provides both Sales & Marketing with visibility required to confirm actions'  appropriateness and the ability to edit messages to improve results.

Our Marketing Automation Solutions & Tools Include:
 

Workflow Wizard: One-Stop Spot for Automated Nurturing, Alerts, and Lead Scoring

Our workflow automation tool allows marketers to program a dynamic line of actions including marketing emails, correspondence mail, direct mail, individual sales emails, alerts, and lead scoring. The tool is used to ensure individuals automatically receive appropriate messages and that sales is brought into the loop at the appropriate time. The wizard is equipped with profile filters, online behavior filters, and score filters. Our Else and Default options can be applied for every Workflow Step to provide maximum flexibility and ensure prospects aren't left out of nurturing processes. 

Learn More about our Workflow Wizard: Watch Video
 

Extreme Data Mining Made Easy

Our deep and completely customizable workflow analytics allow for extreme data mining. Many marketing automation tools only report on specific email results and lack sufficient reports about what's driving your business. Makesbridge provides unmatched visibility into how marketing streams are performing, shows your strongest prospect segments, and allows you to monitor how prospects flow through the sales pipeline.

Conversion Tracking

Real-time conversion tracking allows you to see not only how well messages perform, but also where prospects convert. Marketers use our powerful workflow analytics and conversion tracking to optimize message timing and calls-to-action.

By their nature Workflows are left unattended, out of daily view, and entrusted to trigger tasks as they've been programmed to do. Without the proper tools, they can wreak havoc on your company. We call this "automation run wild". Workflows work against you when they are programmed incorrectly or an error in working with data is made. That's why we created our Flow Check and Circuit Breaker.

Real-time Online Tracking & Profile Updates

MakesBridge automation workflows have the capability to constantly monitor online behavior with your site and emails so that prospects who make qualifying act will receive emails or converted out of the workflow, even if a workflow is set to "play". What's more, tracking and updates ensure the appropriate Sales Owner gets notified, in real-time, and the prospect's profile is annotated with all the details - including all emails they received, web visits, and individual pages visited.
 

Give Sales Necessary Controls Over Automation

Many marketing automation tools only report on past events and lack sufficient reports about workflow activity. Makesbridge provides complete visibility and the control you need to maximize performance and ensure actions in queue are relevant to prospects. MakesBridge displays statistics of actions taken, counts of future actions due to trigger, and lists of individuals who are in queue for those actions.

Forms & Lead Capture

Capture more leads on your website with easy-to-create landing pages and customized lead forms. With no IT resources, MakesBridge users can easily create landing pages and lead forms with our forms wizard. Have MakesBridge host your landing pages and forms or take HTML to embed in your web site.

More about: Forms & Lead Capture

Lead Management

With MakesBridge, users eliminate the rigid sequence of Marketing and Sales ownership. Our platform dynamically blends communication from both parties from the onset; allowing persistent drip messaging from Marketing and personal messaging when qualifying actions have been taken. Alerts to Sales at significant points in the sales cycle loop Sales in when their attention and personal follow up is needed.

Multichannel and Social Media Tracking

Raise your awareness of what marketing programs work by tracking all activities in one place. MakesBridge's provides campaign codes that allow you to track any online marketing campaigns like paid search and banner ads, links within your blog, as well as posts on social media networks like Linked In, Facebook, and Twitter. 

More about: Watch Video About Online Campaign Tracking
 

Nurture Campaigns

Develop your prospects interest in your products and a relationship with an assigned Sales Rep with automated series of emails. You determine when to send emails - based on any combination of time, online behavior, profile, and lead score. We find Users get up to 10x better response rate using this highly effective and efficient messaging tactic.

More about: Nurturing
 

Lead Scoring

MakesBridge lets users assess demographic and/or online behavioral data to dynamically score leads and provide the Sales and Marketing teams with an indication of where the prospect is in the buying process. Alerts and email messaging can easily by tied into an indvidual's Lead Score.

More about: Lead Scoring
 

SmartLink Filters(tm)

MakesBridge has an automated URL labeling tool that allows Users to categorize and assign values to web pages, reduce redundant urls in behavior reports, and make it easy for marketers to execute behavior based workflows.

See SmartLink Filters(tm) Filter In Action - Setup Website Lead Scoring Tutorial