MakesBridge marketing automation seamlessly blends demand generation and personalized sales activities while ensuring those marketing and sales efforts remain relevant and in synch.
Our marketing automation solution is driven by customizable workflows that automatically send email marketing messages, send sales alerts, update lead scores, and even sends direct mail.
Our Marketing Automation Solutions & Tools Include:
Workflow Wizard: Your One-Stop Spot for Marketing Automation – Email Marketing & Direct Mail Nurturing, Alerts, and Lead Scoring
Our marketing automation platform allows marketers to program a dynamic line of actions including marketing emails, correspondence mail, direct mail, individual sales emails, alerts, and lead scoring. Marketers put marketing automation to work to ensure individuals automatically receive appropriate messages and that sales is brought into the loop at the appropriate time. The workflow wizard is equipped with profile filters, online behavior filters, and score filters. Our Else and Default options can be applied for every Workflow Step to provide maximum flexibility and ensure prospects aren't left out of nurturing processes.
Learn More about our Marketing Automation Workflow Wizard: Watch Video
Complete Flow Control
Marketing automation workflows can work against you when they are either programmed incorrectly or inadvertent data management errors occur. Our flow control tools allow you stay in complete control of your marketing automation. By their nature, marketing automation workflows are left unattended, out of daily view, and entrusted to trigger tasks as they've been programmed to do. Without the proper tools, they can wreak havoc on your company. We call this "marketing automation run wild".
Marketing Automation Is Fueled By Real-time Online Tracking & Profile Updates
Informing sales with relevant information about qualified leads extends marketing automation’s application beyond Marketing and into your Sales organization.
Since Marketing automation workflows are driven by our capability to monitor prospects points of interest in your company and products you can easily apply standard marketing automation techniques to automatically address prospects who exhibit qualifying interest. What's more, tracking and updates ensure the appropriate Sales Owners gets notified in real-time and the prospect's profile is annotated with all the details - including all emails they received, web visits, and individual pages visited.
Workflow Analytics & Editing: Complete Transparency & Control
Boots-level visibility and control over marketing automation is critical. Visibility and controls keep messages current relative to direct sales conversations and ensures marketing automation doesn’t work against you. MakesBridge displays statistics of actions taken, counts of future actions due to trigger, and lists of individuals who are in queue for those actions.
Many marketing automation tools only report on past events and lack sufficient reports about workflow activity, leaving your company exposed to turning off qualified prospects. Makesbridge provides complete visibility and controls over marketing automation to help ensure your maximizing performance and confirm that the actions in queue are relevant to prospects.
Forms & Lead Capture
Capture more leads on your website and integrate them in any marketing automation lead nurturing program with easy-to-create landing pages and customized lead forms. Forms are the wellspring for any marketing automation program. With no IT resources, MakesBridge users can easily create landing pages and lead forms with our forms wizard.
More about: Forms & Lead Capture
Use Marketing Automation For Seamless Lead Management
Handling more leads with less resources is the holy grail of marketing automation. With MakesBridge, users eliminate the rigid sequence of Marketing and Sales ownership. Our marketing automation platform dynamically blends communication from both parties from the onset; allowing persistent drip messaging from Marketing and personal sales messaging when qualifying actions are been taken. Alerts to Sales at significant points in the sales cycle loop Sales in when their attention and personal follow up is needed.
More about: Watch Video About Online Campaign Tracking
Nurture Campaigns
The most popular application for marketing automation is lead nurturing. Lead nurturing – also knows as drip marketing, automatically develops prospects’ interest in your products and a relationship with an assigned Sales Rep with automated series of emails. We find that users who execute this fundamental application of marketing automation get up to 10x better response rate using this highly effective and efficient messaging tactic.
More about: Nurturing
Lead Scoring
MakesBridge marketing automation will assess your prospects demographic and/or online behavioral data to dynamically score leads and provide the Sales and Marketing teams with an indication of where the prospect is in the buying process. Alerts and email messaging can easily by tied into an indvidual's Lead Score.
More about: Using Marketing Automation For Lead Scoring
SmartLink Filters(tm)
MakesBridge has an automated URL labeling tool that allows Users to categorize and assign values to web pages, reduce redundant urls in behavior reports, and make it easy for marketers to execute behavior based workflows.
See SmartLink Filters(tm) Filter In Action - Setup Website Lead Scoring Tutorial
