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M-Post(tm)
is the first tool of it's kind to combine the power of advanced marketing
automation with cutting edge digital print technology and the U.S. Postal
Service. M-Post(tm) allows marketers to conveniently and
automatically target and send brochures, personalized
letters, postcards and greeting cards. What's more, sales staff can send letters and brochures with a
few mouse clicks.
Common Uses of M-Post
Direct Mail Include:
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Send highly targeted, product-specific mail pieces to individuals who
visit specific web pages.
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Trigger production and delivery of high-quality company brochures to
qualified prospects.
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Mail personalized sales letters or postcards to new prospects and existing
customers.
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Trigger postcard drops to specific segments at precisely timed intervals.
Immediately Reduce Mailing
Costs And Increase ROI
The precision of on demand print and post reduces mail volume, decreases
inventory, and increases response. Foreign companies mailing into the U.S.
immediately reduce postage costs on their U.S. bound mail by up to 80%.
Eliminate
Administrative Overhead
Managing print and postage for an organization of any size, while
protecting branding standards and monitoring inventory, can demand the
attention of multiple staff members, or an entire department. With
M-Post(tm) your approved collateral is stored and accessible
to authorized individuals and you have complete control mail budgets.
"...companies that want to reduce paper waste, print costs, postage
costs and storage costs associated with marketing materials should
consider [VDP] solutions."
Gartner "Cool Vendors in CRM
Marketing and Analytics" 2008
Improve ROI With
Variable Data Printing (VDP):
Your personalization and variable data printing can go far beyond merely
printing recipients' contact information onto letters and
brochures. Marketers send custom mailings based on preferences that
prospects and customers express through interaction with your emails and
website.
These highly targeted mail pieces combined with the impact of direct mixed
media can drive up to a 34% higher ROI on your marketing campaigns.*
*Infotrends report graphicsexpo10. Results
will vary.
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