Listen to how VAR Channel Marketing increased profit and eliminated nightmares after replacing Hubspot & Constant Contact
Case Study: Standardizing on MakesBridge To Eliminate A Business Nightmare.
"We replaced Hubspot and Constant Contact with MakesBridge to reduce time spent on projects by 75% and save money. And I can say I've never been so well supported on any product. Ever.
- Abdul Karmach, VAR Channel Marketing
Based out of Tampa FL, VAR Channel Marketing was looking for a solution that they could re-sell and standardize on at a fair price. It's Managing Director, Abdul Karmach, described their situation as unique in that they are a marketing agency with dynamic and robust needs, but that they didn't want to lose 25%-35% of profits each month to a software company for the tools to meet these needs. "The more you pay for the tools that you need to provide your services, the less profit there is for you, the less room there is to charge for your services."
The price of the provider they were using was "outrageous and offensive," the value wasn't there and it was missing critical components. According to Karmach, "The administrative overhead was so aggravating and frustrating. It was an absolute nightmare. I knew it didn't have to be that way, but there were no alternatives in our price range."
Karmach needed 3 things: integrated e-mail marketing, lead capture and a fair price.
He came across MakesBridge on Sales Force App exchange and was very impressed by the cost. After some communication back and forth, he took the demo, liked what he saw and moved forward. After translating and mapping features, it became clear that he needed MKS Enterprise. They were off and running. Karmach found the application intuitive and noted that he "has never been this well supported with any product. This is not an overstatement."
With equal conviction, Karmach asserts that "MKS has impacted my business dramatically. We have saved an extraordinary amount of time." In fact, he contends that they "are completing tasks in 50%-75% less time than before." Moreover, the number of tools has been reduced from 4 to 2! MKS does all of the intelligent filtering, e-mail, lead capturing and segmenting. It's built into the product. In doing so, it reduced margin of error and therefore increased efficiency 5 fold.
Karmach explains that MKS has given VAR Channel Marketing a scalable model around which they can build their services because it's reasonable to do so price wise and because the power and flexibility are there. Furthermore, "I can't even say that I know of a reason to pay for a more expensive tool. All my needs have been met in MKS. I don't even have a need to look at competitors."
Simply put, "I have a lot more time, a lot less headache and a lot less stress."
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MakesBridge Marketing Automation
MakesBridge marketing automation seamlessly blends demand generation and personalized sales activities while ensuring those marketing and sales efforts remain relevant and in synch.
Way More Than Software. We Offer Complete Simplicity.
We often are asked "is there anyone who can do all this for me?" With MakesBridge, the answer is "Yes!".
And, We've partnered with process experts to develop Push Play Modules(tm) that makes it all work right away!
Workflow Wizard: One-Stop Spot for Automated Nurturing, Alerts, and Lead Scoring
Our workflow automation tool allows marketers to program a dynamic line of actions including marketing emails, correspondence mail, direct mail, individual sales emails, alerts, and lead scoring. The tool is used to ensure individuals automatically receive appropriate messages and that sales is brought into the loop at the appropriate time. The wizard is equipped with profile filters, online behavior filters, and score filters. Our Else and Default options can be applied for every Workflow Step to provide maximum flexibility and ensure prospects aren't left out of nurturing processes.
Our deep and completely customizable workflow analytics allow for extreme data mining. Many marketing automation tools only report on specific email results and lack sufficient reports about what's driving your business. Makesbridge provides unmatched visibility into how marketing streams are performing, shows your strongest prospect segments, and allows you to monitor how prospects flow through the sales pipeline.
Conversion Tracking
Real-time conversion tracking allows you to see not only how well messages perform, but also where prospects convert. Marketers use our powerful workflow analytics and conversion tracking to optimize message timing and calls-to-action.
Complete Flow Control
By their nature Workflows are left unattended, out of daily view, and entrusted to trigger tasks as they've been programmed to do. Without the proper tools, they can wreak havoc on your company. We call this "automation run wild". Workflows work against you when they are programmed incorrectly or an error in working with data is made. That's why we created our Flow Check and Circuit Breaker.
Real-time Online Tracking & Profile Updates
MakesBridge automation workflows have the capability to constantly monitor online behavior with your site and emails so that prospects who make qualifying act will receive emails or converted out of the workflow, even if a workflow is set to "play". What's more, tracking and updates ensure the appropriate Sales Owner gets notified, in real-time, and the prospect's profile is annotated with all the details - including all emails they received, web visits, and individual pages visited.
Give Sales Necessary Controls Over Automation
Many marketing automation tools only report on past events and lack sufficient reports about workflow activity. Makesbridge provides complete visibility and the control you need to maximize performance and ensure actions in queue are relevant to prospects. MakesBridge displays statistics of actions taken, counts of future actions due to trigger, and lists of individuals who are in queue for those actions.
Forms & Lead Capture
Capture more leads on your website with easy-to-create landing pages and customized lead forms. With no IT resources, MakesBridge users can easily create landing pages and lead forms with our forms wizard. Have MakesBridge host your landing pages and forms or take HTML to embed in your web site.
With MakesBridge, users eliminate the rigid sequence of Marketing and Sales ownership. Our platform dynamically blends communication from both parties from the onset; allowing persistent drip messaging from Marketing and personal messaging when qualifying actions have been taken. Alerts to Sales at significant points in the sales cycle loop Sales in when their attention and personal follow up is needed.
Multichannel and Social Media Tracking
Raise your awareness of what marketing programs work by tracking all activities in one place. MakesBridge's provides campaign codes that allow you to track any online marketing campaigns like paid search and banner ads, links within your blog, as well as posts on social media networks like Linked In, Facebook, and Twitter.
Develop your prospects interest in your products and a relationship with an assigned Sales Rep with automated series of emails. You determine when to send emails - based on any combination of time, online behavior, profile, and lead score. We find Users get up to 10x better response rate using this highly effective and efficient messaging tactic.
MakesBridge lets users assess demographic and/or online behavioral data to dynamically score leads and provide the Sales and Marketing teams with an indication of where the prospect is in the buying process. Alerts and email messaging can easily by tied into an indvidual's Lead Score.
MakesBridge has an automated URL labeling tool that allows Users to categorize and assign values to web pages, reduce redundant urls in behavior reports, and make it easy for marketers to execute behavior based workflows.
