Listen to how VAR Channel Marketing inceased profit and eliminated nightmares after replacing Hubspot & Constant Contact
Case Study: Standardizing on MakesBridge To Eliminate A Business Nightmare.
"We replaced Hubspot and Constant Contact with MakesBridge to reduce time spent on projects by 75% and save money. And I can say I've never been so well supported on any product. Ever.
- Abdul Karmach, VAR Channel Marketing
Based out of Tampa FL, VAR Channel Marketing was looking for a solution that they could re-sell and standardize on at a fair price. It's Managing Director, Abdul Karmach, described their situation as unique in that they are a marketing agency with dynamic and robust needs, but that they didn't want to lose 25%-35% of profits each month to a software company for the tools to meet these needs. "The more you pay for the tools that you need to provide your services, the less profit there is for you, the less room there is to charge for your services."
The price of the provider they were using was "outrageous and offensive," the value wasn't there and it was missing critical components. According to Karmach, "The administrative overhead was so aggravating and frustrating. It was an absolute nightmare. I knew it didn't have to be that way, but there were no alternatives in our price range."
Karmach needed 3 things: integrated e-mail marketing, lead capture and a fair price.
He came across MakesBridge on Sales Force App exchange and was very impressed by the cost. After some communication back and forth, he took the demo, liked what he saw and moved forward. After translating and mapping features, it became clear that he needed MKS Enterprise. They were off and running. Karmach found the application intuitive and noted that he "has never been this well supported with any product. This is not an overstatement."
With equal conviction, Karmach asserts that "MKS has impacted my business dramatically. We have saved an extraordinary amount of time." In fact, he contends that they "are completing tasks in 50%-75% less time than before."
Moreover, the number of tools has been reduced from 4 to 2! MKS does all of the intelligent filtering, e-mail, lead capturing and segmenting. It's built into the product. In doing so, it reduced margin of error and therefore increased efficiency 5 fold.
Karmach explains that MKS has given VAR Channel Marketing a scaleable model around which they can build their services because it's reasonable to do so price wise and because the power and flexibility are there. Furthermore, "I can't even say that I know of a reason to pay for a more expensive tool. All my needs have been met in MKS. I don't even have a need to look at competitors."
Simply put, "I have a lot more time, a lot less headache and a lot less stress."
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MakesBridge Marketing
Automation
MakesBridge
marketing automation seamlessly blends demand generation and personalized
sales activities while ensuring those marketing
and sales efforts remain relevant and in synch.
Way
More Than Software. We Offer Complete Simplicity.
We often are asked "is there
anyone who can do all this for me?" With MakesBridge, the answer is
"Yes!".
And, We've partnered with
process experts to develop Push Play Modules(tm) that makes it all work
right away!
Workflow Wizard: One-Stop Spot for Automated Nurturing, Alerts, and Lead
Scoring
Our workflow automation tool allows marketers to program a dynamic line of
actions including marketing emails, correspondence mail, direct mail, individual sales emails, alerts, and
lead scoring. The tool is used to ensure individuals automatically receive
appropriate messages and that sales is brought into the loop at the
appropriate time. The wizard is
equipped with profile filters, online behavior
filters, and score filters. Our Else and Default options can be applied
for every Workflow Step to provide maximum
flexibility and ensure prospects aren't left out of nurturing processes.
Our
deep and completely customizable workflow analytics allow for extreme data
mining. Many marketing automation tools only report on specific email
results and lack
sufficient reports about what's driving your business. Makesbridge
provides unmatched visibility into how marketing streams are performing,
shows your strongest prospect segments, and allows you to monitor how
prospects flow through the sales pipeline.
Conversion Tracking
Real-time conversion tracking allows you to see not only how well messages
perform, but also where prospects convert. Marketers use our powerful
workflow analytics and conversion tracking to optimize message timing and
calls-to-action.
Complete Flow Control
By their
nature Workflows are left unattended, out of daily view, and entrusted to
trigger tasks as they've been programmed to do. Without the proper tools,
they can wreak havoc on your company. We call this "automation run wild".
Workflows work against you when they are programmed incorrectly or an
error in working with data is made. That's why we created our Flow Check
and Circuit Breaker.
Real-time Online Tracking & Profile Updates
MakesBridge automation workflows have the capability to constantly monitor
online behavior with your site and emails so that prospects who make
qualifying act will receive emails or converted out of the workflow, even
if a workflow is set to "play". What's more, tracking and updates ensure
the appropriate Sales Owner gets notified, in real-time, and the
prospect's profile is annotated with all the details - including all
emails they received, web visits, and individual pages visited.
Give Sales Necessary Controls
Over Automation
Many marketing automation tools only report on past events and lack
sufficient reports about workflow activity.
Makesbridge provides complete visibility and the control you need to
maximize performance and ensure actions in queue
are relevant to prospects.
MakesBridge displays statistics of actions taken, counts of future actions
due to trigger, and lists of individuals who
are in queue for those actions.
Forms &
Lead Capture
Capture more leads on your website with easy-to-create landing pages and
customized lead forms.
With no IT resources, MakesBridge users can easily create landing pages
and lead forms with our forms wizard.
Have MakesBridge host your landing pages and forms or take HTML to embed
in your web site.
With MakesBridge, users eliminate the rigid sequence of Marketing and
Sales ownership. Our platform dynamically blends
communication from both parties from the onset; allowing persistent drip
messaging from Marketing and personal messaging when qualifying
actions have been taken. Alerts to Sales at significant points in the sales
cycle loop Sales in when their attention and personal
follow up is needed.
Multichannel and Social Media Tracking
Raise your awareness of what marketing programs work by tracking all
activities in one place. MakesBridge's provides campaign codes
that allow you to track any online marketing campaigns like paid search
and banner ads, links within your blog, as well as posts on
social media networks like Linked In, Facebook, and Twitter.
Develop your prospects interest in your products and a relationship with
an assigned Sales Rep with automated series of emails. You determine
when to send emails - based on any combination of time, online behavior,
profile, and lead score. We find Users get up to 10x better response rate
using this highly effective and efficient messaging tactic.
MakesBridge lets users assess demographic and/or online behavioral data to
dynamically score leads and provide the Sales and
Marketing teams with an indication of where the prospect is in the
buying process. Alerts and email messaging can easily by tied into an
indvidual's Lead Score.
MakesBridge has an automated URL labeling tool that
allows Users to categorize and assign values to web pages, reduce
redundant
urls in behavior reports, and make it easy for marketers to execute
behavior based workflows.
