Comprehensive tools to understand the Total Cost of Marketing Automation and guide you to a smart investment

When B2B organizations put their resources into a marketing automation platform (MAP), lead nurturing is usually one of the goals that prompt businesses to make the investment. Lead nurturing campaigns are undoubtedly the best ways to guide your leads through all phases of the buying cycle.

By offering valuable content and addressing a prospect’s needs at every stage, you can stay top of mind and position your company in the market to create sales.

This complete guide includes the why and how of nurturing leads not ready for sales, as well as variables that can affect costs such as sales cycle and amount of content required.

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