Gmail has certainly become one of the most popular and widely used email service provider for over a billion users around the globe. With the increasing number of users, Google has been constantly making changes that are geared towards improving the relevancy of the inbox.

With that said, Gmail delivery has become an ongoing challenge for marketers and therefore inbox engagement with Gmail users demands a solid digital strategy. The eventual goal from Google’s perspective is to improve the relevancy of email content for users, which requires a well planned outreach in order to penetrate the Gmail inbox.

Aiming at Gmail inboxing, we’ve prepared a behind the scenes playbook that walks readers through the thought process, strategy, implementation and end results of a recent turn Gmail delivery around project our delivery team.