Lead Scoring Best Practices

How to Effectively Rank Leads and Turn Them into MQLs

Comprehensive tools to understand the Total Cost of Marketing Automation and guide you to a smart investment

Lead scoring is a system to determine if a lead is “sales ready,” by ranking customer information and behavior. While the benefits of lead scoring include improved buyer journey and increased marketing & sales efficiency, one must also consider the more advanced a lead scoring model is, the higher the cost to set up and maintain.

We are happy to provide you a reference that provides not only a “how to” for tracking and scoring leads, but insight into variables that can create a higher cost to set up and maintain.

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