Comprehensive tools to understand the Total Cost of Marketing Automation and guide you to a smart investment

Marketing Automation Platforms (MAP) have grown in popularity over the years, however, many companies don’t truly understand the total cost and resources required to implement and manage marketing automation solutions.

While MAP solutions have become more affordable, the cost of the technology is only one factor. Other factors include: implementation fees, third party support fees, data, content creation, third party integration, sales and marketing alignment, and the staffing resources required to manage the technology must be considered.

To help you determine if marketing automation is right for you, MakesBridge has assembled the resources below. These components of marketing automation are crucial to success; however, it is also important to understand how all have the potential to drive up costs.

Report - Total Cost of Marketing Automation Ownership – your peers’ insights into their MAP journey including pain points, true resource allocation, cost efficiency and integration. Developed from a survey conducted by the Integrated Marketing Association, the report gets past the initial contract fee to find out the true cost of marketing automation.

Sales Lead Calculator – a powerful tool that will help you determine how many marketing touches it takes to reach your revenue goals, as well as the cost per each marketing touch, inquiry, qualified lead and actual sale based on your budget. The sales lead calculator will provide the basis for creating a marketing strategy necessary to hit your revenue goals.

Lead Nurturing Best Practices - a complete guide that includes the why and how of nurturing leads not ready for sales, as well as variables that can affect costs such as sales cycle and amount of content required.

Lead Scoring Best Practices – a reference that provides not only “how to” for tracking and scoring leads, but insight into variables that can create a higher cost to set up and maintain.

The Argument for Concierge Services – 85% of companies that hire an outside agency to help manage their MAP see a faster return on investment than companies who manage their MAP initiative internally. This guide will help you determine if you have the internal resources and technical expertise to implement a marketing automation platform, or if you need to hire an outside agency, driving up cost.

Bonus! Competitor Comparison Charts – a visual guide to how top marketing automation companies compare with Makesbridge.

To access the complete Ultimate Guide to Evaluating Marketing Automation, simply fill out the form on right. Additionally, each individual piece can be downloaded by clicking on the title.

We hope you find these valuable resources and as always please feel free to contact us with any questions or request a consultation on how you can maximize your MAP total cost of ownership.