The Ultimate Guide to Evaluating Marketing Automation
Understanding Total Investment Costs
to Get Maximum ROI
Your peers’ insights into their MAP journey including pain points, true resource allocation, cost efficiency and integration.
Developed from a survey conducted by the Integrated Marketing Association, the report gets past the initial contract fee to find out the true cost of marketing automation.
Inside You'll Discover:
Cost Breakdown
In different sections, you can view the cost of technology, service providers, and staffing. Knowing the cost of all the functions needed for a marketing automation platform to be successful will allow you to plan and implement the best course of action for your business.
Average savings or losses
In the Marketing Automation Platforms: Total Cost of Ownership study, participants shared their average savings or losses when owning a marketing automation platform, as well as where they spend much of their automation platform budget.
Best ways to invest
If your company is considering adopting a marketing automation platform in the distant or near future or looking for a sanity check on your current program, download Marketing Automation Platforms: Total Cost of Ownership today to gain valuable insight from various industries on the best ways to invest in a platform, as well as the total cost of ownership.